Apple-Style Product Launch Video
zero's Opus 5.5 video, with the exact prompt they used. Free to copy.
Apple-style product launch video. @twoclipping made this with Claude Opus 5.5 and shared the prompt; it is quoted below word for word. The video runs 29s and had 112.1K views on X. Copy the prompt or download it as a SKILL.md, then swap in your own product, brand or topic.
The prompt
<inputs> Ask me for: a one-word brand name for the wordmark (a verb works best), 9 to 12 high-res photos, a royalty-free song around 120 BPM with a drop and a quiet breakdown (Mixkit, free for commercial use), and a free stock clip of a plain wall with moving plant shadows (Pexels). </inputs> <direction> An Apple-keynote launch film, 2D only, one continuous take. Every scene is made out of the previous one: nothing fades, blurs or cuts. Objects change shape instead: text rises out of a mask line, icons pop from zero on a spring, bars draw across, pages push, and a black shape floods the whole frame and contracts into the next scene. Warm off-white canvas, black UI, iOS 26 liquid glass over the photos. Archivo (wdth 125, weight 800) for the wordmark, Geist for UI. A cursor drives every change with real clicks, drags and long-presses. The camera zooms screen-studio style so each moment fills the square, and the cursor scales with it. Banned: crossfades, blur-ins, brightness "developing", 3D flips, particles, glows, holds longer than 1s, anything that looks like a template. </direction> <structure> 120 BPM, 54 beats, something happens on every beat. Open: the wordmark squeezes into its own period like an accordion, the dot grows into a black pill, a label rises inside it. Click: six iris blades close over the label and snap open onto a photo. The circle becomes a square, shrinks, the grid unfolds from behind it like a paper map (center, plus, corners), reflows into a bento, and a click zooms into one tile, landing exactly on the drop. Glass: a glass word pops in letter by letter, melts into a droplet that stretches into a glass toolbar. The adjust icon turns it into a slider. Dragging relights the photo from day to golden hour (two aligned shots), and the knob turns into a glass lens while held. It lifts into a glass orb, the next photo opens inside it as a circle, and the orb expands into a lock screen: glass clock digits, date, and a home bar that stretches into a glass music player. Stage: the lock screen pulls back into a phone (the bezel grows out of the screen edge). The Dynamic Island stretches like liquid, pinches off, flies over and grows into a Mac window that rolls up like a blind. Long-press the wallpaper, drag it onto a Safari tab, the page pushes in, drop it and it becomes the hero of a landing page. Scroll: the hero morphs into a framed print on a product card, with the mat and molding growing out of the photo's edge. Pick a frame color (it paints across) and a size, then the nav button flies down into "Order print". Order: one black shape keeps morphing: Ordered ✓ → Printing % → On its way (a van on a route) → Delivered ✓. Wall: the delivered circle floods the frame edge to edge, holds black for a beat, and contracts into the framed print hanging on the real wall footage. The same iris opens onto the print, closes again, the frame floods the screen and contracts into the pill → the dot → the letters spring back out, landing on the beat return. Last frame = first frame. </structure> <build> 1. One HTML file, square 1440x1440. Every style is computed from time inside an async seek(t): no CSS transitions, no timers, no state between frames. 2. Springs are closed-form step responses. A value with many targets is the sum of one spring per change, so it stays a pure function of time. 3. Liquid glass: each glass element holds its own clone of the scene behind it, filtered with an SVG feImage displacement map (a rounded-rect distance field) through three feDisplacementMaps at slightly different scales for chromatic edges, plus a rim light. Glass letters: a canvas distance field per glyph gives the map, mask and highlights. 4. Goo: blur + alpha threshold, then composite the source atop it so the glass stays sharp inside. 5. Iris: 6 blades around a hexagonal aperture. Each blade is its two vertices, both edge extensions and the SHORT arc between them. 6. Wordmark squeeze: every letter moves toward the dot by the same factor and its drawn width follows (narrow the wdth axis, scale the rest), so the letters stay touching. 7. Footage: re-encode all-intra (ffmpeg -g 1), load it as a blob URL, await 'seeked' before drawing each frame. 8. Sound: a downloaded SFX for every event (Mixkit), never synthesized, each placed by its measured peak. The song starts on a downbeat: the zoom lands on the drop, the wall sits in the breakdown, the wordmark returns with the beat. Loudnorm to -14 LUFS. 9. Render with Playwright: 4 subframes per frame blended with ffmpeg tmix, 60fps. Check one frame per beat, then scan for single-frame pops (frame-difference spikes 3x their neighbours). </build> <gotchas> backdrop-filter: url() misreads displacement maps in Chromium, so clone the scene instead. A flood must overscale past the corners and take about 0.3s, or half the screen changes in one frame. A child with visibility: visible shows through a hidden parent, so use inherit. Text that swaps inside a morphing shape needs its own mask. python http.server can't range-seek video, so use the blob URL. </gotchas> <start> Ask me for the inputs, then show me the beat map and 4 stills (open, glass, stage, wall) before you write the full film. </start>
Prompt by zero (@twoclipping), quoted word for word from the original post. Model as stated by the creator; your result will differ.
What’s inside
- Copy the prompt below, or download it as a SKILL.md
- Paste it into Claude Opus 5.5, ideally in Claude Code so it can write and render the video
- Swap in your own product, brand or topic where the prompt names theirs
- Let it render, then ask for changes in plain words
What you’ll bring
- Claude Opus 5.5 (Claude Code or another agent that can write and run code)
- Tools the creator mentioned: ffmpeg, Playwright, Mixkit, Pexels
- Your own files: the prompt refers to images, video or audio you supply
What you’ll get
- A video in the same style as the one above, made by Claude
- The code or project files Claude wrote to render it
Perfect for
- Founders making a launch or product video
- Creators who want a proven starting prompt
- Anyone testing what Opus 5.5 can make
Also found as
opus 5.5 prompt · claude video prompt · opus 5.5 video · apple-style product launch video
Questions
What is Apple-Style Product Launch Video?
Apple-style product launch video. zero (@twoclipping) made it with Claude Opus 5.5 and shared the prompt, which this page quotes word for word.
Who made it, and where was the prompt shared?
zero (@twoclipping) made it and shared the prompt on X: https://x.com/twoclipping/status/2103835273813496100. You can find more from them at https://x.com/twoclipping.
How do I use the prompt?
1. Copy the prompt below, or download it as a SKILL.md. 2. Paste it into Claude Opus 5.5, ideally in Claude Code so it can write and render the video. 3. Swap in your own product, brand or topic where the prompt names theirs. 4. Let it render, then ask for changes in plain words.
Is it free?
Yes. Copying the prompt and downloading the SKILL.md costs nothing on Omo. You run it with your own access to Claude Opus 5.5.
The video and the prompt belong to zero. Omo lists them free, with credit and a link to the original post. Creators can ask us to remove a listing at omo.space/support.